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Writing a great blog post for your website can establish you as an expert in your field in addition to helping your customers and potential customers understand how you can help them meet a need. A well written blog post can also increase your organic search rankings. 

Social media is big but it's not everything. I'll lay out the reasons why your business needs a website as part of your comprehensive marketing strategy. 

WordPress can be a powerful tool for building a website, especially when your marketing team is managing your site’s content, as it’s very scalable, and the CMS is great for most websites. However, the question always comes up  -  should you build a theme from scratch or utilize a pre-built WordPress theme? 

Humans are narrative creators, we love good stories, and many times we even love mediocre stories. We watch movies, read newspapers, and spend hours lost in various book series. Storytelling is central to the human existence. It’s found in every culture that involves a symbiotic exchange between teller and listener. Every one of us has a unique story and in the same way, each organization has a story.

Online sales are booming. Does that mean you should you start an e-commerce store for your business? Here are four things to consider.

Great websites aren’t determined by code or cool visuals, but from a well thought out strategy that has been focused on reaching the organization's goals. Great websites aren’t those that win awards, but those that are a catalyst for conversions. So, what does it take to do that? Here is a 7-step plan for the lifecycle of a website.

Both WordPress and Squarespace have strengths and weaknesses for providing you with the right solutions for your website needs. It’s important to understand each, before making any decisions.

I don’t play golf, I never have. However, when it comes to taking a team from ordinary to extraordinary we need to understand the importance in changing leadership styles like a golfer would change his or her club. We might not think about it, but managers and leaders have two completely different roles. Even though we might use the terms interchangeably, managers facilitate their team members success by ensuring that they have everything they need to be productive and successful. A manager's responsibility is to ensure that their team is trained well, with minimal roadblocks, while being recognized for their performance and coached through their challenges.

China currently has 630 million internet users, who typically spend 25 hours a week connected to the internet. Having spent the summer in Beijing, this seems like an understatement. I would spend two hours to and from work on the subway and almost all hours my train was full of humans glued to their phones or tablets using apps I had never heard of. Even with a powerhouse like Facebook who has 1.23 billion active users none of them are from China. This is because the Chinese government controls the internet content and restricts, deletes, or bans content it deems not in the interest of the state. They have all of their own forms of social media platforms and media, even their own Google.

We have all heard, “content is king” but what happens when you gift the timeline with a fire blog post and get less than enough engagement or traffic. It can be frustrating as it is for a starving artist who doesn’t get appreciated for their time and effort. The fact is writing a fire post isn’t enough, we need to be promoting our content as vigorously as we are writing it. Here, are a couple tools to promote your fire, so it stays hot.

Groundbreaking ads from the best agencies.

The role of SEO is to increase the amount of authentic traffic to the clients’ brand. However, it’s still not cool to have tons of people at your party if they have no intention of becoming your friend. Similarly, it’s not an effective strategy to get just anyone click on your website, if they have no interest in you or your brand. This is why conversion optimization is vital in creating an effective strategy to develop a friends list of people who actually like you or might even care about you. The Conversation rate is the measurement of the amount of potential visitors performing the desired action. Leveraging SEO and conversion optimization offers a balanced approach to your marketing strategy. So your party is filled with loved ones while your business grows.