New Study of Internet, Social Media Usage

06/16/11

 

A major new study of internet and social media usage has just been published by Edison Research.
 
Some of the significant findings:

• More than a third of twitter users, or approximately 46 million Americans over 12 are “habitual users,” meaning they check twitter several times per day.

• Although historically internet usage has skewed toward white males, twitterers skew female, and twitter is relatively more popular among non-white Americans when compared to facebook or internet usage generally.

• More Americans over 12 are familiar with twitter than have access to the internet.

• The assumption that social media is exclusively a young-person’s phenomenon may be fading away, as social media like twitter is gaining significant usage among those over 35.

-John

 

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Name
John Mulvey
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Social Media