New Study of Internet, Social Media Usage
• More than a third of twitter users, or approximately 46 million Americans over 12 are “habitual users,” meaning they check twitter several times per day.
• Although historically internet usage has skewed toward white males, twitterers skew female, and twitter is relatively more popular among non-white Americans when compared to facebook or internet usage generally.
• More Americans over 12 are familiar with twitter than have access to the internet.
• The assumption that social media is exclusively a young-person’s phenomenon may be fading away, as social media like twitter is gaining significant usage among those over 35.